It started by creating a cross-platform application for fans where they can follow competitions of Athletes in live.

Then, Dynamics 365 along with Azure AD B2C were integrated to provide the business the data they needed to gather on fans as well as automating marketing campaigns , user journeys and improving internal business processes.

Deployment of a CRM (dynamics365) to manage a 360 interaction view of FANS. Deployment of a centralized identity management system for FANS login and experience along with Internal Staff. Configuration of state-of the art marketing campaigns and Marketing analytics solutions based on Dynamics 365 customer journeys and PowerBI